Serious Animation

3DVisLab | DJCAD | University of Dundee

The 3DVisLab at the University of Dundee is a visualisation and digital media research group established in 2010 that specialises in the visual communication of real-world data and stories. Our interdisciplinary team enables our outreach and communication work by allowing us to efficiently negotiate the space between specialist insights and general audiences. As a lab our research aims to creatively use design-led methodologies to communicate complex narratives from a range of stakeholders in a way which has a bearing for people outside of academia.